1. Website Program
I prefer to use programs such as Dreamweaver CMS, Empire CMS, PHPCMS, etc. to build websites. First, they are open source, second, they are mature, and third, they can be static or pseudo-static. The third point is very important for SEO. Search engines prefer static or pseudo-static pages.
2. Front-end code
The front-end code of the website should be streamlined. For example, unnecessary JS can be deleted, and CSS styles are preferably external references. The website should avoid useless code, such as meaningless spaces, default attributes, comment statements, and empty statements.
3. Website Page
The page layout of the website should be simple and generous. Users mainly use the website to find the information and services they need, rather than to appreciate the "beauty" of the page, so there is no need to pursue the cool technology of the page.
4. User experience
The opening speed, landing page, navigation, content quality, etc. of the website need to be paid attention to. We should think from the user's perspective about how to layout, how to guide, and how to meet user needs. 5. Spider-friendliness
When building a website, you also need to consider the friendliness of spiders, such as correctly setting robots files, avoiding the use of flash and frames, avoiding 404 dead links, keeping the URL length short, and setting TDK tags reasonably. SEO ranking starts with spider crawling, so improving spider-friendliness can lay a good foundation for subsequent optimization rankings.
SEO is a profound subject, and website building is the foundation of doing a good job in SEO. Using SEO thinking to build a website will make the future optimization road more efficient.
